The news briefing about preparations for CISSE 2016 (The 5th China International Senior Services Expo) was held in Press Conference Hall of Ministry of Civil Affairs

On April 20, the Organizing Committee of China International Senior Services Expo convened the news briefing about preparations for The 5th China International Senior Services Expo in Press Conference Hall of Ministry of Civil Affairs. Deputy Director of Division of Social Welfare and Charity Business Promotion of Ministry of Civil Affairs Meng Zhiqiang presided over the meeting, and Secretary-General of the Organizing Committee of China International Senior Services Expo Feng Xiaoli and Deputy Secretary-General of the Organizing Committee Li Hongbing attended the news briefing. Nearly 30 mainstream media attended the news briefing, including People's Daily, CCTV, BTV, Beijing Daily, Beijing Youth Daily, Guang Ming Daily, China Community Newspaper, Beijing Community Newspaper, etc. 

Site of the news briefing about preparations for The 5th China International Senior Services Expo

Secretary-General of the Organizing Committee Feng Xiaoli introduced the preparation progress of The 5th China International Senior Services Expo that would be held in China National Convention Center in Beijing from May 3-5 for the presented reporters. The Expo was jointly hosted by Ministry of Civil Affairs and Office of The National Working Commission on Aging and jointly undertook by China Association of Social Welfare and Senior Service, Beijing Civil Affairs Bureau and Beijing Municipal Senior Working Commission Office. Activities mainly included opening ceremony and the 5th Forum of China International Senior Service Development. At that time, Expo sponsors, ambassadors of participating countries in China, leaders of some province and cities and competent departments and directors of overseas and domestic relevant social organizations would attend the Forum and introduce their experience in policy creation and development promotion.

Exhibition areas in the Expo were set in close accordance with themes which have drawn much attention from senior service industry, including "medical service and nursing service" service, community and home service, information technology innovation, elderly-oriented buildings, equipment and articles, elderly education and talent training, promotion of overseas and domestic service brands, etc. Bright spots of the exhibition areas included:

1. In the international brand exhibition area, exhibitors from the U.S., Canada, France, Britain, Japan, Singapore and other countries still have much passion, and French, Japanese and other international exhibition groups have incorporated new brand enterprises to attend to exhibit their business expansion achievements in China, and actively search for cooperation and business expansion in Chinese market.

2. In the domestic brand exhibition area, competent government departments of Heilongjiang Province, Shandong Province and other provinces and relevant social organizations led to attend the Exhibition in cluster, which reflects the determination and confidence of government departments at each level in gathering social force and comprehensively promoting the development of senior service industry in early years of The 13th Five-Year Plan; Relevant provincial and municipal senior service brand enterprises attended the Expo with high passion, desiring to cooperate together with industry peers.

3. The number of private enterprises in each sector attending the Expo has an apparent growth, market integration capacity, service function and operation and management level of domestic brand enterprises have been obviously improved, and senior service marketization has been significantly accelerated.

4. In each theme exhibition area, the new synthesis integrated with finance + pension, internet of things + pension and real estate + pension showed a splendid appearance, which reflects the favorable trend of conversion from traditional service to senior service industry.

5. In the talent training exhibition area, brand-name universities in the U.S., Canada, France and China and domestic characteristic universities for vocational education have promoted senior service talent cultivating cooperation projects suitable for Chinese characteristics, which would pour vigor to solve the dilemma of shortage of professional skilled talents for senior services and explore for multi-channel training modes.

At the same time, the Expo would cooperate with all the theme exhibition areas to convene 12 thematic seminars from May 3 to May 5, including "Thematic Seminar about Senior Service Standardization Construction and Operation Management", "Thematic Seminar about Senior Service Information Technology Innovation", "Thematic Seminar about Medical Service and Nursing Service", "Thematic Seminar about R&D and Promotion of Senior Service Equipment and Supplies", etc. At that time, domestic and overseas experts and scholars and practitioners from related fields would develop extensive cooperation and communication in terms of theoretical exploration and practical experience, exhibition and promotion of working achievements, etc. Bright spots of the thematic seminar included:

1. In the "Thematic Seminar about Senior Service Standardization Construction and Operation Management" and "Thematic Seminar about Standardization Construction for Elderly-oriented Buildings", it would introduce the achievements of top system design for national senior service standardization construction, construction of senior service facilities and standardization of operation entity service management gained during The 12th Five-year Plan, share international experience, and discuss effective path to accelerate standardization construction of senior service under government guidance in The 13th Five-Year Plan.

2. In the "Thematic Seminar about Community and Home-based Senior Services", it will focus on promoting the experience of Beijing Government promoting policy creation for community and home-based senior services and actively practicing; And there would be brand service enterprises from Britain, Germany, Canada, Denmark and Japan sharing their practical achievements.

3. The newly-added "Thematic Seminar about Medical Service and Nursing Service" would be the focus point of the Expo, and domestic and overseas industry managers, experts and scholars, social organizations and brand enterprises will contribute ideas and suggestions to innovation and practice of the policy of "medical service and nursing service" promoted by the Chinese government. "Thematic Seminar about Qualified Caring for Cognitive Disorder" and "Thematic Seminar about Elderly Rehabilitation and Nursing Services" have attracted domestic and overseas excellent practitioners who will provide reference experiences to promote professional technical services under the trend of "medical service and nursing service".

4. "Thematic Seminar about Senior Service Information Technology Innovation" will take "intensifying industry cohesion" as the theme and interact with Senior Service Informationization Construction Exhibition Area (SSIDC Exhibition Area), discuss about direction of future senior service technology innovation and development, and make disclose the review result of "SSIDC 2nd Senior Service Industry Informationization Innovation Contest".

5. Leaders from Ministry of Education, competent business divisions and bureaus of Ministry of Civil Affairs and public institutions will attend the "Thematic Seminar about Elderly Education and Senior Service Talent Cultivation" to introduce policy supports and practice achievements of China promoting construction of senior service talents team and advanced modes of professional talent cultivation recommended by domestic and overseas vocational education colleges.

In the preparation news briefing, the Deputy Secretary-General of the organizing committee, Li Hongbing made a conclusion for reporters' questions about changes of the Expo in the past five years. He believed that the Expo has witnessed great changes in the five years after its establishment, which are mainly reflected in changes of three subjects of senior service industry and three integration trends: The Expo has been held five sessions and there were great changes in the five years, which mainly show the changes of three subjects of senior service industry and three integrated trends: Firstly, social enterprises have gradually become the main subject of senior service industry. Secondly, new senior service enterprises and social organizations have gradually become main subject of senior service industry. Thirdly, the foreign enterprises and organizations settled in China through the Expo have gradually become the main subject of senior service industry. All the Thematic Seminars of the Expo reflected the following three integrations: Firstly, the trend of integrating home-based senior, community pension and institution pension becomes obvious; Secondly, the integration of medical treatment, health care and rehabilitation has gradually become a trend in recent years; Thirdly, integration of international experience and local characteristics.

In the preparation news briefing, reporters proposed detailed questions about their own concerned problems, and the two leaders of the organizing committee answered with patience. And the preparation news briefing brings presented reporters much expectation for the approaching The 5th China International Senior Services Expo. Many reporters expressed that they will carefully plan to organize site interview and timely report exhibition news.